DEAR DR. SANDERSThis is a message to incoming Cleveland schools CEO Eugene Sanders. If someody out there knows him, please pass it along.Dear Dr. Sanders:
Welcome to Cleveland. Congratulations on your new job and your very respectable contract deal. I'm sure you have a pretty good idea how hard it's going to be to earn that $350,000 compensation package.
The Plain Dealer headline this morning says:
"Sanders begins reaching out to community". The story refers to your visit to an East Side school, your conversation with a parent leader as well as students and teachers, and this:
Building credibility by reaching out to citizens was a theme Sanders revisited through the day.
It's key to involving people who say they want the schools to improve, he said. A combination of religious leaders, elected officials and parents needs to work together with the schools, Sanders said.
The syntax of that passage is a bit difficult, but here's what I hope it means. I hope it means that you know that "reaching out to citizens" --
all Cleveland citizens -- is a crucial part of establishing your credibility as the schools' chief public representative. And I hope it means you expect religious leaders, elected officials, and parents to
help you "reach out to citizens" --
all citizens -- because after all, you're just one guy and you need the help. Like, with introductions. Lists. Invitations to meetings and church services. That kind of help.
That's what I hope. What I
fear is that you, like Barbara Byrd-Bennett and others before you, have the idea that "religious leaders, elected officials, and parents" (and "business leaders" who I assume are also on your outreach list)
are the community. I'm afraid that you may think that meeting and schmoozing with a few ministers, some friendly politicians and other professional civic leaders, and the minority of parents who come to school events is the same thing as "reaching out to citizens."
That would be a big, big mistake -- the same mistake that
cost Byrd-Bennett two levy defeats.
"The community" is a slippery phrase, which is why slippery speakers like it so much, I guess. But "citizens" means something. Citizens get to vote. If I'm 18 years old and a Cleveland (or Bratenahl) resident, I get to make decisions about "my" public school system. Not the decision about who will run it, of course; I gave that up a few years ago. But I get to vote on the tax rate -- which is to say, on whether the system's unelected leadership will be allowed to succeed.
Dr. Sanders, you're coming from a city whose School Board is still elected by its citizens, who've also passed two levies in the last year and a half. In Toledo, there's still a voting connection between the board members who hired you, approved your budgets, and put your tax increases on the ballot, and the voters who had to say "yes" to those increases. I'm sure it isn't perfect; for all I know, you might be taking this job to get away from working for that elected board (though they seem to like
you pretty well). But I hope you're prepared for something completely different... because in Cleveland, baby, you're going to be
on your own.
In Cleveland, nobody knows the school board members. Don't get me wrong, they're mostly great people, but their personal footprints in the community are inconsequential. They don't get paid, they have no significant staff support, and they have real day jobs consuming their time. Politically, they have nothing much to give you.
The mayor is supposed to be your superior in the political chain of command. Of course you know
this isn't true legally -- he has zero day-to-day authority over you or the board -- but if he's a willing partner, he does have real political resources to contribute. Plus, next year he gets to fill a majority of board seats. So if I were you, I'd do everything possible to make that partnership work for both of you.
But no matter what Frank Jackson does for you, the political leadership of the Cleveland Municipal School District -- the symbol, the spokesman, the responsible party, the power guy, the personal target of public good will or ill-will -- is now Eugene Sanders. Like it or not, that's the way the system is built.
So
you are entering into a relationship with the citizens of Cleveland. Not just with public school families, who are probably less than a third of Cleveland households -- a low-voting third. Not just with the public schools' supporters and self-styled education advocates, who tend -- like the CMSD's teachers -- to live in the suburbs. Not just with intermediaries like Council Members or ministers, who have their own constituency problems to worry about before they get to yours.
All these "stakeholders" (horrible word!) put together can barely connect with 40% of Cleveland's citizens, as
they demonstrated pretty conclusively last August. You, Dr. Sanders, need to reach out to the other 60%. Personally.
And here's the dirty little secret they probably didn't mention in your interviews: There's no system in place for you to do it. The old system, the political network created by electing a School Board, is long gone. The people of Cleveland haven't voted for our public education leaders in over a decade. Byrd-Bennett made no attempt to communicate with citizens who were neither school "stakeholders" nor Important People (in the downtown sense of the term). The Board apparently believes that holding some of its meetings in school auditoriums is a serious public engagement strategy.
So as I said, you're on your own. If you want a way to re-engage Cleveland's citizenry with its public education system, you're going to have to invent it. Of course you can ask all those elected officials, religious leaders, parents and teachers to help. But don't rely on them to tell you how, because they don't have a clue. That's why we're in the shape we're in.
I don't really have a clue either, but I do have a modest proposal: For the next year, set aside ten working hours per week. Ask every Cleveland resident or church leader you meet to organize a short get-together -- in a home, a restaurant or church basement
but not in a school -- with ten other city residents who aren't involved in the schools. Assign a staff to schedule three or four such meetings every week, scattered around the city. Keep them low-key, informal and personal. Introduce yourself and answer questions, of course, but mostly
ask questions and listen. Find out for yourself how ordinary, disconnected citizens see the CMSD -- the education, the politics, the finances, what they support and what they hate. Get a personal feel for what you're dealing with.
I'll organize one any time you're ready. I can be reached at
bilcal@juno.com.
Meanwhile, welcome, good luck and watch where you step.